About Us

About Thrive Business Consulting

Delivering the people side of change that makes transformation stick.

Many change and transformation initiatives fail not because the strategy is wrong, but because leaders underestimate the complexity of communication, engagement, and behavioural change. Thrive Business Consulting supports organisations navigating growth, transformation, and complex change by getting the people side right. We do this by working directly with senior leaders to ensure change is adopted, embedded, and delivering measurable business outcomes — often stepping in on a fractional or interim basis when additional senior capacity is needed.

Sharon McMaw, Founder & Director

I’m a senior change, communications, and engagement leader with over 25 years’ experience working closely with boards and executive leadership teams.

I’ve led the people and communications agenda for large-scale transformation programmes across global organisations including Vodafone, Sky, BT, Liberty Specialty Markets, LexisNexis, Pearson, and Zurich. Much of my work has been in interim, fractional, and advisory roles, stepping in when initiatives were at risk, stakeholder alignment was breaking down, or leadership teams needed experienced support under pressure.

My work spans:

Enterprise change management and transformation
Stakeholder engagement and leadership communications
Culture change and organisational adoption
Interim and fractional leadership in complex environments

I understand what it takes to deliver when timelines are tight, accountability is high, and outcomes matter.

That’s why I founded Thrive Business Consulting — to bring that same senior-level expertise, pragmatic approach, and proven delivery capability to organisations who need trusted guidance and support through growth, change, and transformation.

How I work

Integrated change, communications & engagement

Most organisations treat change management, communications, and marketing as as separate disciplines. Thrive integrates them.

I design and lead change approaches where leadership messaging, employee engagement, and customer communications work together — ensuring clarity, consistency, and momentum throughout the change journey.

My work is diagnostic-led, outcome-focused, and grounded in real organisational constraints — not theoretical models or generic frameworks.

How I support clients

In every engagement, I operate as an extension of the leadership team — focused on delivery, adoption, and sustainable results.
Working flexibly with organisations across the UK and Ireland.

Interim change, communications, and engagement leadership

Fractional leadership support, providing senior expertise on a part-time or ongoing basis

Project delivery and consulting for defined change and transformation initiatives

Strategic advisory for senior leaders navigating complex stakeholder and organisational challenges

Why Thrive Business Consulting

Senior-level expertise without consultancy overhead.

Direct access to experienced leadership, not layered teams.

Proven delivery in high-stakes transformation environments.

Integrated thinking that accelerates alignment and adoption.

Resulting in change initiatives that move beyond
activity and deliver real business impact.

Our values

Trust & Integrity

Clear advice, transparency, and long-term partnerships built on credibility.

Collaboration

Working alongside leadership teams with shared ownership and honest dialogue.

Growth

Building sustainable capability and outcomes that endure beyond the programme.

Trusted by leading organisations

Let’s start with a conversation.

If you’re planning a transformation or facing a complex change, a short conversation can help clarify the next steps

Book a 15-min exploratory call